Job Details

Join a High-Performance Startup Focused on Building the Future of AI-Driven Paid Acquisition Performance Marketing

At WKND, we're not just another agencywe're shaping a tech-driven future where AI-powered solutions revolutionize how brands acquire and retain customers. As a subsidiary of WKND Investments, we bring a unique blend of performance marketing and creative strategy, alongside the robust capabilities of an investment-backed tech-forward approach.

While we currently excel in these areas, our long-term vision is to develop scalable software platforms that help eCommerce brands maximize their growth, profitability, and brand loyalty. We don't follow trendswe create them. Our approach is anchored in speed, innovation, and execution at the highest level, redefining performance and retention marketing in an ever-evolving digital landscape.

Our Core Values

Relentless Pursuit of Excellence

At WKND, excellence isn't optionalit's our standard. We've cultivated a performance-first culture where outcomes reign supremewhether launching high-performing campaigns in record time or leveraging AI to solve complex marketing challenges. Whether it takes three hours or three hundred, our goal remains the same: deliver world-class results with a tangible impact. Every team member is empowered to think critically, act decisively, and solve complex problems at scale. This is not a place for those seeking routineit's for those who thrive under pressure and are driven by transformative outcomes.

Innovation at Speed

We exist to outpace the speed of innovation in our industry. By harnessing advanced AI and automation, we craft data-driven marketing strategies that continually push the boundaries of speed, ROI, and scalability. WKND's work culture is defined by accountability, rapid experimentation, and a commitment to continuous improvementsetting new standards for acquisition and retention.

Uncompromising Standards

Our team acts with a founder's mentalitytaking full ownership of their work and upholding exceptionally high standards. Collaboration, precision, and simplicity fuel our execution. Every process we design is built to scale without unnecessary complexity, ensuring each solution is as potent as it is elegant.

Customer-Centric Mission

Our clients' success is our driving force. We're obsessed with creating exceptional experiences that empower global DTC brands to attract, convert, and retain customers at scale. From high-performing ad campaigns and creative iterations to AI-driven marketing solutions, we're laser-focused on delivering strategies that surpass expectations and fuel sustained growth.

Visionary Thinking

At WKND, we don't just look at where marketing stands todaywe anticipate where it's going tomorrow. We operate with a forward-thinking mindset, exploring how AI and emerging tech will reshape both acquisition and retention strategies over the next decade. Join us in laying the foundation for the future of eCommerce growth.

This is your chance to be part of a team where excellence is non-negotiable, and rewards are directly tied to performance. If you're ready to tackle challenges, push boundaries, and define the future of data-driven marketing, WKND is where you belong. We don't just aim to competewe aim to lead.

The Power of Communication

At WKND, clear, proactive communication is the backbone of our high-performance culture. We believe in staying ahead of potential issues rather than reacting after problems arise. By sharing insights, challenges, and wins early and often, we maintain transparency, solve complex problems faster, and keep our teams fully aligned. This approach fosters accountability not just within individual departments but across the entire organizationeveryone owns their deliverables while working cohesively toward common objectives.

As a consultative expert, you will bridge the gap between our internal strategies and our external partners' growth initiatives and business goals. This involves active listeninggenuinely hearing and understanding each stakeholder's perspectivethen offering thoughtful recommendations that drive both short-term impact and long-term success. By practicing intentional thought partnership and close collaboration, you'll build strong, trusting relationships that ensure our clients feel heard, supported, and set up for success. Ultimately, this culture of open dialogue and empathy elevates everyone's contributionsenabling us to deliver world-class outcomes at speed.

Why Join WKND?

• Build Innovative SaaS Solutions Contribute to developing scalable software designed for global eCommerce markets.
• Solve Mission-Critical Challenges Address complex acquisition and business challenges using AI-powered tools that drive efficiency, engagement, and ROI.
• Pace of Innovation Operate at the cutting edge of AI technology, where bold thinking and agility are the keys to success.
• Performance-Based Rewards Benefit from a competitive compensation structure with stock options, directly aligning your growth with our company's trajectory.
• Relentless Pursuit of Excellence Collaborate with a team that values meaningful outcomes over mere effort and recognizes truly exceptional results.

Role Overview

Join WKND, a boundary-pushing agency where data, creativity, and cutting-edge technology collide to deliver transformative results for our global clients. As our Paid Media Manager , you'll be at the forefront of innovationdriving strategic campaigns across major digital platforms, leading a high-impact media team, and shaping the future of performance marketing. If you're an ambitious leader passionate about scaling brands, innovating with AI, and empowering teams to reach new heights, this is your opportunity to make a lasting impact.

Key Responsibilities

• Campaign Strategy & Execution Excellence : Lead the strategic development and execution of multi-channel paid media campaigns, including audience segmentation, targeting, messaging, budgeting, and optimization. Ensure all strategies are aligned with business objectives and client goals, driving measurable outcomes across digital platforms.
• Seamless Collaboration with Creative Teams : Partner closely with creative teamsincluding designers, copywriters, and video producersto ensure ad creatives are compelling, on-brand, and resonate with the target audience. Drive the alignment of creative direction with performance objectives, ensuring every creative asset is optimized for maximum engagement, conversions, and ROI.
• Performance Optimization & Innovation : Set and maintain ambitious campaign benchmarks, continually monitoring, analyzing, and optimizing performance. Identify and implement key opportunities for scaling, testing new strategies, and adjusting targeting and bidding techniques to drive higher performance and exceed client KPIs. Leverage A/B testing, audience insights, and data analysis to evolve strategies in real time.
• Revenue & Spend Target Mastery : Take full ownership of campaign budgets, ensuring they are spent efficiently and in alignment with client goals. Regularly monitor and adjust budgets to ensure campaigns are performing at their highest potential. Ensure consistent achievement of at least 90% of revenue and spend targets, driving substantial growth, profitability, and ROI.
• Advanced Data Analysis & Reporting : Use advanced analytics platforms and tools to track key performance metrics across multiple channels and campaigns. Regularly review and present in-depth performance reports, translating complex data into actionable insights. Propose data-driven optimizations and strategic pivots to enhance campaign performance.
• Cross-Platform Strategy Development : Lead the development of integrated strategies across multiple ad platforms (Google, Facebook, Instagram, YouTube, TikTok, etc.), ensuring cohesive messaging, audience targeting, and cross-platform optimization. Utilize platform-specific best practices to tailor strategies for each channel while maintaining a unified approach.
• Client Relationship & Communication : Serve as a primary point of contact for clients, ensuring transparent communication and regular updates on campaign performance. Build strong, long-term relationships by actively listening to client feedback, understanding evolving business needs, and proposing new strategies and opportunities for growth.
• Scaling & Growth Initiatives : Identify opportunities for campaign scaling and business expansion by analyzing trends, testing new strategies, and leveraging emerging technologies. Develop long-term growth plans for clients that ensure continued success across digital marketing channels.
• Risk Mitigation & Agile Decision Making : Proactively identify potential risks and challenges in campaign performance or budget allocation. Utilize data and insights to make quick, informed decisions, adjusting strategies and budgets to mitigate risks while maintaining high performance.
• Leadership & Team Management : Lead and mentor junior media buyers and campaign managers, fostering a collaborative and growth-oriented environment. Provide guidance on strategy execution, optimization techniques, and professional development, ensuring the team consistently meets performance targets.

Client Partnership & Communication

• Primary Client Contact & Trusted Authority : Serve as the go-to expert for clients, taking full ownership of campaign planning, execution, and optimization. Provide strategic leadership by delivering real-time performance updates