Job Details

Description

US:NV:Carson City Marketing and Communication

Full Time

About Carson Tahoe Health

CTH is a not-for-profit healthcare system with 240 licensed acute care beds, fully accredited by the Center for Improvement in Healthcare Quality (CIHQ). CTH was voted 5th most beautiful hospital in the nation nestled among the foothills of the Sierra Nevada in North Carson City and only a short drive away from world-famous Lake Tahoe & Reno. We serve a population of over 250,000 and feature two hospitals, two urgent cares, an emergent care center, outpatient services and a provider network with 19 regional locations.

Summary

Under the direction of the Marketing & Communications Manager, the Digital Marketing Analyst plays a key role in supporting Carson Tahoe Health's digital presence and data-driven marketing strategies. This position is responsible for optimizing digital platforms-including the website, Salesforce Marketing Cloud, online listings, reputation management and other digital tools-to enhance user experience, increase engagement, and improve performance across marketing channels.

The Digital Marketing Analyst collaborates closely with the marketing team and cross-functional stakeholders, including department leaders, physicians, Foundation and Outreach representatives, and IT partners-to ensure consistent brand messaging, measurable impact, and alignment with organizational goals. The ideal candidate is both analytical and creative, able to turn insights into action and technology into storytelling.

Qualifications

Required:

• Bachelor's degree in marketing, Communications, Business, Analytics, Journalism, Graphic Design, or a related field
• Two (2) to five (5) years of experience with analytics and reporting
• Two (2) to five (5) years of experience in content management systems (e.g., WordPress, marketing platforms)
• Excellent written and verbal communication skills
• Strong organizational and project management abilities
• Mission-driven and creative mindset with a passion for values-based communication
• Ability to work collaboratively in a fast-paced, team-oriented environment
• Proven experience in content writing, visual design, social media management, event coordination

• Master's degree in Marketing, Communications, Business, Analytics, Journalism, Graphic Design, or a related field
• Familiarity with healthcare industry trends and marketing practices
• Some HTML experience
• SQL experience
• Salesforce Marketing experience

• Live, work and play in one of the most beautiful regions in the world
• Enjoy an array of outdoor activities world class skiing, golf, camping, mountain biking, hiking, water skiing, kayaking, hunting and fishing
• Just next door is Beautiful Lake Tahoe
• We are minutes from Reno known as the 'biggest little city in the world' - Fine dining, nightlife, shopping and home to the University of Nevada Reno.
• Family friendly atmosphere with affordable housing & excellent school system

• No State Income Tax
• Medical, Dental, Vision, FSA, Telehealth
• Paid Time Off, Mental Health, and Volunteer Days
• 100% Vested 401K & Roth with Company Contribution
• Tuition Reimbursement
• Referral Bonuses
• On Site Education & Certification Programs
• Base Wage Increases for Relevant Advanced Degrees
• Free Calm App Subscription